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You've come to the right
place! Since 1977, The Berrock Shop has been making delicious,
made from scratch bierocks by hand each day...just like you would at home
if you had the time.
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It's true, The Berrock Shop is spelled differently. Back
in 1989, when we purchased the restaurant from two elderly ladies with
an awesome recipe for bierocks, we asked them the same question. In fact,
at the time there were a couple of other bierock places in town, with
the third spelling, "beerock."
You see, back then, "beerock"
though incorrect, was actually the most widely accepted spelling for this
beloved Russian-German favorite.
The ladies who originally started The Berrock Shop decided
to spell their restaurant, "berrock" because they felt it was
more phonetically correct...closer to the actual pronunciation. In addition,
they wanted to distinguish themselves from their competition.
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Through the years, the public has become more educated about bierocks,
and now the correct spelling is more prevalent than ever. But when we
took over The Berrock Shop, we didn't dare change what
the two ladies had begun back in 1977...and as we discovered after almost
thirty years, as long as you make great bierocks, people don't care how
you spell them...and the rest, as they say...is history.
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